John Loomes

Executive: SA Sales

John is a seasoned executive in the broader FMCG across multiple categories. He has 25 years of experience working in commercial, business development and general management roles in South Africa, Africa and the Middle East. Previous liquor experience was with Gilbey’s Distillers and Vintners (Brandhouse), where he occupied several sales and marketing roles domestically and in Sub-Saharan Africa. He then gained several year’s commercial experience in Coca-Cola, across beverage formats, after which he led the Shield division of Massmart for several years. After 5 years starting up and running his own retail and wholesale seafood business, he led several companies in Africa, including Danone Dairy as Africa Expansion Director, Kimberly Clark Consumer as GM for West, East & Central Africa from Nigeria and Red Bull as MD/GM for Africa, from the Middle East. John holds an MBA degree from Bond University. 

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