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Liandra has 18 years’ experience in the domestic and international wine, spirits and cider categories.
Her core competencies include strategy, brand and trade marketing, revenue management, marketing spend, as well as change management. She has a strong background and track record in building sustainable brands, across regional and global markets and held numerous key positions, including Group Manager of Promotional Effectiveness and Global Marketing Manager.
Liandra holds a Master’s in Business Administration MBA (Cum Laude) from the University of Stellenbosch.